It's decided. The next time I find myself enjoying being pitched to by a bid management platform, by an ad-exchange or Facebook API bot I'm going to ask them about Wau. I want to be able to adjust my bids by Wau.
In fact, let's take it further - I suspect I'm going to have to start to record my time in units of Wau in the timesheet at the end of the day.
You too could benefit from Wau.