Disclaimer 1 - This isn't a dramatic video!
Twitter is a good way to measure the impact of a TV program - or, if you're lucky, a TV commerical. Right now in the UK we've the fund raising event of the year; Comic Relief.
The idea of this test was to count how many seconds it took for Twitter to wrack up over 100 mentions of "Comic Relief".
The answer: Over two minutes.
That's actually longer than I expected.
Disclaimer 2 - Under UK law I actually have to disclose that I have a 'commerical' interest with Comic Relief. Bigmouthmedia is the charity's SEO agency. Please, therefore, don't take this post as advice or a suggestion to donate. :)