Friday, March 13, 2009

Comic Relief: Using Twitter to measure TV


Disclaimer 1 - This isn't a dramatic video!

Twitter is a good way to measure the impact of a TV program - or, if you're lucky, a TV commerical. Right now in the UK we've the fund raising event of the year; Comic Relief.

The idea of this test was to count how many seconds it took for Twitter to wrack up over 100 mentions of "Comic Relief".

The answer: Over two minutes.

That's actually longer than I expected.

Disclaimer 2 - Under UK law I actually have to disclose that I have a 'commerical' interest with Comic Relief. Bigmouthmedia is the charity's SEO agency. Please, therefore, don't take this post as advice or a suggestion to donate. :)

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