Friday, February 27, 2009

Yahoo's Facebook poke search breaks a finger in Europe

Here's what you see at the bottom of the Yahoo SERPs if you search for me on the dot.com.

Some people might wonder why Yahoo have added the Facebook strip. Certainly the picture works. I've already heard it argued that this will encourage people to use Yahoo search not just to find people on Facebook but to access those key features quickly. If that turns out to be the case then this is a good move from Yahoo. More searches means more market share. This means a happier bunch of share holders.

Okay, so let's see the same search again in the UK. You know the UK - we speak English, we use Facebook and we spend a higher percentage of our marketing budgets online than American companies.


Yahoo! WTF?

If you like the Facebook search strip so much where is it now? Why wasn't this rolled out to the UK as well? Can it really be that hard?

Google UK is such a big slice of Google's profits that Google's earning statements include UK specific data.

One of Yahoo's significant miss-steps was not treating Europe well enough. Let's hope they don't do it again.

Oh... if you happen to be in Ireland the story is even worse. If you attempt this search from Ireland then Yahoo first brings you to uk.search.yahoo.com. Yahoo tries to call the site "UK and Ireland" but doens't do very well.

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