Looking for local on Google UK

Google's "Looking for local?" onebox query is beginning to show more often in the UK. It has been a feature of the US search results for a while.

Google is likely to be keen on people filling this out - it lets the search engine provide more accurate local results. Google can also begin to explore the differences in languages and search behaviour exhibited in different locales. Do you think city centre Londoners search in the same way as farmers from the Highlands of Scotland?