I know the Pound is annoyingly strong against the Dollar right now... but look what happened when I tried to renew my Last.fm subscription today in Pounds (a valid option from Last.fm's own dropdown menu).
This is a problem that can haunt some start ups. I'm surprised to see Last.fm suffering.
Multi-currency is a digital marketing element that is big in Europe but a non-issue in the States. It's one of the biggest adjustments American or Canadian search marketers need to make when they come to practise anywhere in Europe.
Saturday, April 26, 2008
Last.fm bad currency
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