Saturday, April 26, 2008 bad currency

I know the Pound is annoyingly strong against the Dollar right now... but look what happened when I tried to renew my subscription today in Pounds (a valid option from's own dropdown menu).

This is a problem that can haunt some start ups. I'm surprised to see suffering.

Multi-currency is a digital marketing element that is big in Europe but a non-issue in the States. It's one of the biggest adjustments American or Canadian search marketers need to make when they come to practise anywhere in Europe.