This is the Twhirl effect. As Twhirl will soon support FriendFeed... I thought it's about time I did too.
So, this morning, it took just a few minutes to set up
The Marketing and Communications department lurvs it when I do that sort of thing
Dear Marcoms; I've created a bigmouthmedia FriendsFeed. Don't worry about it. It'll take care of itself. Oh... you might get some friend emails. Don't worry about this other.
Once again I note that all these efforts to cope with the "decentralised self" work around the single person concept and not that of a company. The very word "friend" is a human concept and rather emotive too. It doesn't seem to suit corporations at all.