Here's a name all gamers will know - Chris Di Cesare. Well, perhaps gamer marketing geeks anyway.
Chris Di Cesare was the director of creative marketing at Microsoft. Simply put he put much of the ooomph into the hype around Halo 3, the Xbox 360 and even the first Xbox.
He's not at Microsoft any more. He's surfaced at Google and will be YouTube's first director of marketing. Yeah, like YouTube needed any more status with the hipsters of the web? :)