Top 10 List of Things Not To Have Expanded Broadmatch On

We had a spot of good news today which inspired me to put together this top ten list!
  • 10. Safety Equipment
    • (Goggles are not an expanded match for safety rope)
  • 9. Jobs
    • (Police jobs are not an expanded match for illegal jobs)
  • 8. Celebrity news
    • (Simon Pegg is not an expanded match for Johnny Depp)
  • 7. Religious terms
    • (Voodoo is not an expanded match for Dunfermline Athletic)
  • 6. Books
    • (Lord of the Rings is not an expanded match for Lord of the Flies)
  • 5. Places
    • (Edinburgh is not an expanded match for Sydney)
  • 4. Dates
    • (1966 is not an expanded match for 2008)
  • 3. Names
    • (Robin Richmond is not an expanded match for Batman)
  • 2. Dating
    • (Men are not an expanded match for women)
  • 1. Google
    • (Money is not an expanded match for quality)

Apologies for the obscure football joke! Expanded Broadmatch is a (fairly) new twist from Google's CPC system. Google now pretty much matches X with Y by default on broadmatch (aka the new extended broadmatch system).
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