Friday, December 21, 2007

Top 10 List of Things Not To Have Expanded Broadmatch On

We had a spot of good news today which inspired me to put together this top ten list!
  • 10. Safety Equipment
    • (Goggles are not an expanded match for safety rope)
  • 9. Jobs
    • (Police jobs are not an expanded match for illegal jobs)
  • 8. Celebrity news
    • (Simon Pegg is not an expanded match for Johnny Depp)
  • 7. Religious terms
    • (Voodoo is not an expanded match for Dunfermline Athletic)
  • 6. Books
    • (Lord of the Rings is not an expanded match for Lord of the Flies)
  • 5. Places
    • (Edinburgh is not an expanded match for Sydney)
  • 4. Dates
    • (1966 is not an expanded match for 2008)
  • 3. Names
    • (Robin Richmond is not an expanded match for Batman)
  • 2. Dating
    • (Men are not an expanded match for women)
  • 1. Google
    • (Money is not an expanded match for quality)

Apologies for the obscure football joke! Expanded Broadmatch is a (fairly) new twist from Google's CPC system. Google now pretty much matches X with Y by default on broadmatch (aka the new extended broadmatch system).

1 comments:

Tad Miller said...

Andrew, I've finally got data from Google as to why these stupid things keep showing with Expanded Broad Match. They seem to have replaced relevance as their priority with Click Through Rate on these expanded matches. http://www.search-mojo.com/wordpress/?p=200

My all time favorite Expanded Broad Match is "Amateur Couple Sex" broad matching to "Coupe" as in a Coupe car...