After SMX I was unusually social and popped along to a SEO pub get together which Rob Kerry (aka evilgreenmonkey) had organised.
One thing that you'll discover is that if you put enough SEM types together in a room (ideally, add beer and wine) and you'll get some good quotes.
For example, Kelvin Newman came up with a cracker;
"We have millions of ideas and as we're in marketing one of them is bound to be genius."
I couldn't agree more!
We also had SEO Chick Judith Lewis handing out Swedish Druid Chocolates.