Thursday, May 10, 2007

bigmouthmedia is big mouth media

I was emailed today by a journalist who managed to call the digital agency I work for "bigmouthmedia" and "big mouth media" in the same email. Not in the same paragraph though. I've also seen "bigmouth media" used.

This is one of the "quirks" associated with having a slightly quirky brand name. There are additional variants that people search on and which you therefore need to ensure you need to be optimised for. That said, there is no way that a significant high street name would allow the wrong use (with spaces, in our case) of their brand name on their site. I made the controversial decision to test this on our Flickr account though.

Brands can be tricky like this. This is one of the reasons that I'm very pleased Chris Sherman and Danny have set up the Brand Aid column on SearchEngineLand.

I'm very interest to see what will be written about. Too often forum and blog based SEO chat simply could not apply to big brands and their websites.

Here are some (fairly) common pit traps:
  • A corporate font - this used to haunt me back in the 90s when this was common. Brands would spend tens of thousands (or more) in designing a font for themselves. The only way to get this font, in a cross-browser safe way, onto the site was to use images. As a result key messages could not be seen by the search engines. This is one of the reasons why Google themselves use the example of just having a graphic logo rather than the name of your company on the site.
  • Weird spellings - for example 'x' rather than 'ct' in a word (connexions rather than connections) or 'ez' rather than 'easy' (ez-Andrew rather than easy-Andrew).
  • Concept names - for example, 'desktop storage' rather than 'portable hard drive' or 'floating hotel' rather than 'cruise ship'.
  • Commonly misspelled names - for example, from the UK market, I could pick 'Thomson' which often picks up the extra P or 'Ernest Jones' where 'Ernest' is spelt in dozens of different ways!
  • Brands versus Everyday - for example, companies calling themselves 'Monday' or 'Circle' and then struggling to rank for their own name.
Anyone else got some good brand battle examples?

2 comments:

JC said...

ocado - the online grocer. Umpteen ways of spelling their brand!

Fraser Edwards said...

I'm not a fan of all those company names ending in 2u or 4u

pharmacy2u
cameras2u
cottages4u
etc

diino.com is another strange one but then the whole web 2.0 phase seems to have brought in many tricky brands

del.icio.us
flickr
etc