Wednesday, January 10, 2007

Ouch! Publicis must be feeling the hurt

Gosh! This must hurt! ASDA, the UK supermarket owned by US giant Wal*Mart has ended their 17 year old marketing deal with French marketing group Publicis and awarded their £44m marketing account to Fallon.

There are a few stings in this tale. Firstly, this was a surprise pitch. Publicis would not have been expecting it. Secondly, this surprise pitch was called by ASDA's new marketing director Rick Bendel. Where did Rick Bendel come from? He came from... Publicis!

Agency SEM workers will know Publicis' Starcom which is a media buying agency which dabbles in PPC.

There's an introduction to this story on Brand Republic but you need a paid subscription to read the full thing.

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