Over at LinkedIn Kevin Lee has re-stated his Is SEO Rocket Science? What do you think? [log in needed] debate. That was 11 hours ago - at the time of this posting.
He already has six bullish replies. I'm an idiot for adding fuel to the flames. I'm more interested in his use of the SEMPO brand though-out all of this. I'm not interested in the flamebait. Don't people remember the Usenet days?
He'd made sure SEMPO are mentioned in his LinkedIn badge ID.
Is the debate harming the industry's reputation?